Barbie: Barbie

Since Barbie's introduction in 1959, her impact on baby boomers has been revolutionary. Far from being a toy designed by men to enslave women, she was a toy invented by women to teach women what-- for better or worse-- was expected of them. In telling Barbie's fascinating story, cultural critic and investigative journalist M. G. Lord, herself a first-generation Barbie owner, has written a provocative, zany, occasionally shocking book that will change how you look at the doll and the world.

This thesis is a cultural analysis of: a) women's idealized perception of the Barbie doll, and b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, and on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, and how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market and the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction in 1959, and on her current distinction. The Barbie doll is an iconic image. The symbol of the "feminine ideal" which has caused women to perceive and recognize this figure in a personal light. Further, her existence in the marketplace creates a continual awareness in women to identify and evolve with this object as she captures the culture. It is critical to examine the conception and portrayal of an icon such as the Barbie doll. As a predominant feature in American culture and society, she is a fictitious character that many have contrived into a reality. She is a name that strikes instant familiarity, and she is a name that evokes controversy, emulation, and success. This thesis achieves a comprehensive look into her importance to women, and the ways in which her corporate creators make her accessible to fulfill this need. Therefore, this thesis accurately makes a connection between the marketing of the Barbie doll, and the building of an icon.

Since debuting at the New York City Toy Fair in 1959, the Barbie doll has become the most popular doll in the history of children's toys - and the most collectible! Since its debut, the Ultimate Barbie Doll Book has provided complete, reliable information for collectors, dealers and fans on the fashion doll that both children and adults adore. Available for the first time in an affordable softcover edition, this one of a kind book clearly and chronologically identifies U.S.-issued Barbie dolls, including friends and family, in nearly 2,000 clear color photographs accompanied by complete detailed descriptions. Containing information for five decades worth of dolls, the Ultimate Barbie Doll Book provides the definitive answer to any collecting question. Simple facts, striking photos, and outstanding organization mark this comprehensive guide as a must-have. Features up-close head and full-view shots for easy identification. Also contains an index with extensive cross references and model numbers and box dates.