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Trends in the Hospitality Industry: Social Media

Year 12 Hospitality

Finding Resources in Accessit

Here are some books that you may find useful during your studies.  Search the Bennies catalogue Accessit for more, or browse the Non-fiction collection NFS...

BBC Bitesize

It is hard to browse through social media without coming across a banquet's worth of mouth-watering posts, but do these actually alter your own food choices?

BHG

What is FOODMO? A New Study Explains the Effects On Social Media Users

YouTube

Counting the Cost - Food and the impact of social media How is our obsession with photographing food altering the way the restaurant industry amd food producers around the world look at themselves? Taking photos of what you eat and posting them to social media applications such as Instagram is a global social phenomenon that seems to be growing. Cloud eggs, Unicorn Frappuccinos and avocado toast all have one thing in common: Social media made them a hit. The price of avocados is at a 19-year high, with the avocado toast trend as captured on Instagram credited as one of the main reasons for this. International coffee franchise Starbucks is enjoying shares near all-time highs too, with a nod to the "Instagrammable" pastel-hued Unicorn Frappuccino.

Social media and food choices

A new poll shows that a large portion of social media users experience FOODMO, or fear of missing out on new food trends.

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Cathy Holley Publisher and Editor-in-Chief at Flavor & The Menu Magazine and owner of the Flavor Experience event. Cathay and Nick discuss trends in the food service industry, focusing on Gen Z and their preference for experiential dining. Kathy shares insights into the Flavor Experience event and the importance of engaging with high-volume menu developers. She also discusses the influence of social media on Gen Z's eating habits and the future trends in flavor development, including global cuisines and innovative beverages.

Google Scholar

Social media and food trends in Australia

InSeason

Social media food trends and how they impact the hospitality industry.

The Drum

From Insta-brunches to TikTok chefs, the power of online creators in the food space is only growing. Here, Jenny Penich of agency Influencer charts their rise and where they’re headed next.

Choosi

New research reveals food choices and eating behaviours across Australia are increasingly influenced by social media